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I don’t have time

May 12, 2014

Again, only some of these ideas are mine, but really most ideas are not particularly original just repackaged.

It’s so easy to whine and complain and use the phrase “I don’t have time”.  I know that I do it all the time.  And I don’t want to minimize the busyness in all our lives.  However, a couple of years ago I was introduced to an alternate phrase, which is “that isn’t a priority for me right now”.  When I have shared this alternate phrase, people often think it sounds harsh or mean.  But when we are tempted to say we don’t have time, it’s that we have too many priorities OR are not prioritizing in our life OR our activities don’t line up with our priorities.

Along these lines, several days ago, Seth Godin wrote a blog about not having time (see bel0w).   His post reminds us that time is finite but more importantly reminds us that we are constantly “recalibrating” how we spend our time and what are our priorities.

If you find yourself frequently saying “I don’t have enough time” maybe it’s time for you to recalibrate either your priorities or your actions.

“I didn’t have time”

 This actually means, “it wasn’t important enough.” It wasn’t a high priority, fun, distracting, profitable or urgent enough to make it to the top of the list.

Every few days, Twitter and Facebook soak up a billion hours of ‘spare’ time. Where did that time come from? What did we do before social media was here? Weren’t we busy five years ago?

Running out of time is mostly a euphemism, and the smart analyst realizes that it’s a message about something else. Time is finite, but, unlike money, time is also replenished every second.

The people you’re trying to reach are always recalibrating which meetings they go to, which shows they watch, which books they don’t read. The solution has nothing to do with giving people more time (you can’t) and everything to do with creating more urgency, more of an itch, more desire.

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